The ethos of ONOMICHIYA baja sur creations for home and style is inspired by the authenticity of materials that transcends time and its expressions as they age. Unchanging yet ever-changing, the poetic duality in play unfolds, revealing that the beauty of nature embodies both qualities of eternity and change.
Here, we invite you to pause, observe through the eyes of inner-stillness, and recognize the beauty and abundance in the simplest form. Find the essence inside.
Shimenawa / 注連縄
Meditation wear / 瞑想着
ONOMICHIYA baja sur / Clay lamp collection
The clay lampshade collection is an evocation of ‘one time, one meeting’. (一期一会 / ichigo-ichie）It is a Japanese idiom known to be expressed in the 16th century by tea master Sen no Rikyū. It is a state of mind to recognize and treasure the unrepeatable nature of a moment. There are things which cannot be replaced, even in times when seemingly everything is replaceable.
about ONOMICHIYA baja sur
ONOMICHIYA baja surは伯母の姑が始めた尾道屋呉服店に由来しています。
尾道屋は行商から始まり、戦後に福山市神辺町の神辺本陣のある三日市通りに呉服店を構えました。尾道出身の姑は敏腕なビジネスウーマンだったそうです。時代は変わり2代目の伯母は、呉服の他にオーダーメイドの服や既製品の洋服を扱うようになり尾道屋は「呉服店」から「ブティック」へと変わりました。2005年に伯母が亡くなり店は閉店、姪である私が尾道屋の着物の反物を譲り受けました。伯母はとてもセンスがあり残された物はいいものばかり、いつか何かの形で再利用したいと考えていたのです。
尾道屋呉服店は、ONOMICHIYA baja surとして生まれ変わり、大切にしたい生活用品やスタイルを提案していきたいと思っています。寂（さび、寂び、然びとも）の「閑寂さのなかに、奥深いものや豊かなものがおのずと感じられる美しさ」のように、身に着ける人の内面を引き出すライフスタイルのブランドです。
ONOMICHIYA baja sur is derived from the ONOMICHIYA Kimono store started by my aunt's mother-in-law.
ONOMICHIYA started as a peddler and set up a kimono shop on Mikkaichi-dori, where the Kannabe Honjin is loacated, after the war. My aunt's mother-in-law from Onomichi was an agile business woman. The times have changed and my aunt as a second-generation owner has begun to handle both custom and ready-made clothes in addition to kimonos. ONOMICHIYA has changed from a "kimono store" to a "boutique." My aunt passed away in 2005 and the store was closed and I as a niece inherited the kimono cloth of ONOMICHIYA. My aunt had exquisite taste and she left many treasures of kimono cloth. I wanted to honor the family legacy in some way.
Today, ONOMICHIYA Kimono store has been reborn as ONOMICHIYA baja sur, a lifestyle brand to propose life’s essentials and styles that are timeless and become more beautiful as they age. The concept of ONOMICHIYA baja sur is " to recognize the beauty and abundance in the simplest form through the eyes of inner-stillness". To bring to light the inner beauty of the uniqueness of individuals.
My aunt Takako in the center with her mother in law on the right in front of Onomichiya Kimono Store, 1963
Original Onomichiya Logo on Kimono wrapping paper